The Peleh Fund has long supported local and national institutions from its base in Berkeley, CA. The Fund is dedicated to encouraging creativity and innovation in the fields of education and the arts. In the last three years, I have worked with the Fund’s trustees in their quest to deepen their involvement, better define their focus, and increase their annual giving. This has resulted in a new name for the fund, an evolved definition of its mission and brand, and investment in larger, multi-year projects.